Dub from a Higher region: The Blunt Smoker’s Guide in Conversation with Rui Soeiro, the Brain (not the Pinky) behind the WE ❤ DUB brand.
Written By The Blunt Smoker’s Guide ~ Leroy Brown
1st Birthday Party – Sat. 26 October, 2013. MiHouse, 36 Rogers Str. Selby, (011)
The Blunt Smoker’s Guide:
Ola? Tudo bem?
Brigado amigo thanks for blessing us with your presence.
Let’s give the people a l’il background about who you are, where you’re from. Yunno the legend behind the man, the brand?
My name is Rui. Rui Soeiro a.k.a. DUB RUI, occasionally plays bass for 340ml and other bands, part-time DJ and music compiler (‘dub vaults’ CD series). I’m also a father, which over the years, I also acquired a ‘Kid Chauffeur’ status; online gamer and an Instagrammer, #WEheartDUB.
A lot of people are quite unfamiliar with dub as a genre and instead are more likely to have come to have their first experience of dub music through a variety of other genres for example dubstep and reggae. Can you give a personal breakdown of what dub is and what it means to you?
Dub is a genre of music, which grew out of reggae music in Jamaica in the 1960s, and is commonly considered a sub-genre, though it has developed to extend beyond the scope of reggae. Dub has continued to evolve, its popularity waxing and waning with changes in musical fashion. We can easily say that dub is the roots of hip-hop, house music and most recently the electronica movement, the EDM’s and dubstep’s.
Dub Saved My Life, the brand that you created before this, is a brand that I can totally relate to. When I first heard dub music it completely blew my mind, changed all my perceptions and investigation into the music and its roots still keeps me curiously digging through the vaults to find some new badman dub vibrations. What can you tell us about DSML?
DSML was a concept that me and Paulo Chibanga (340ml & TATV) ran from 2009 to 2012, it meant exactly that, dub saved my life, a concept, like WE<3DUB, to showcase dub music.
And then when did you decide, and what influenced you, to start this “We Heart Dub” movement? What’s it about?
The name says it all, the love for the dub made us create this new brand. After being brainwashed with the IheartNY logo last year on holiday in New York, the time was just right to start this new project, now it’s our time to brainwash you with the WEheartDUB brand. This movement was initiated by myself and my cousin Filipe Soeiro, a.k.a. Dub Nakave. WE<3DUB is about music, fashion and dub culture in general, we host events in different cities around Southern Africa, and depending on the budget, we bring live bands and/or DJ’s. Merchandise is always available at our events.
So this is your first birthday party and how have you found the reception in your first year? What kind of crowd are you attracting?
We’ve had our up’s and downs, ‘specially in the beginning, it’s hard to start a new brand or concept with no financial support, we do it for the love and we can see the brand growing and more people are starting to support the idea. We cater for open-minded people with good taste in music and that are willing to listen to new sounds as well as classics.
What are you listening to now?
‘Hey Floyd’ by Jamiroquai, since his concert a couple of weeks ago, I have this song looped on my iTunes, same applies to this new pop track called Royals by Lorde, Stimela (Coal Train) by Hugh Masekela, ‘Free The Universe’ by Major Lazer, the new ‘Blackbird’ by Fat Freddy’s Drop, and the list can go on and on. I’m always researching for good music.
Who are you excited to listen to on Saturday?
The line-up is massive, prepare yourselves for a musical ‘eargasm’. Naima Mclean and DJ Soul Sista are doing a collaboration, The Brother Moves On are doing a 340ml Tribute show with a couple of covers and their songs in a dub style. Catherine Grenfell is always a pleasure to listen to, Erica Elle has a nice following and it should be a nice set also. DJ InviZAble (from Gazelle) will be doing his 340ml remixed album launch entitled ‘No Apologies EP’.
Alright, thanks for your presence and your time. Peace. See you on Saturday 26th of October for W ❤ DUB 1st birthday party at MiHouse in Selby, doors open at?
It’s a 12-hour event with 2 stages and just over 20 acts (live bands and DJ’s), doors open at 2pm and tickets are R80 (online), R120 (door) and R60 (with presentation of a valid student card).
People can follow WEheartDUB on:
WEheartDUB [Rui Soeiro]
The Brother Moves On [Raytheon Moorvan]
DJ InviZAble [DJ InviZAble]
Written By Leroy Brown ~ The Blunt Smoker’s Guide